About Us

Welcome to Pure Detroit. We are more than just a company with Detroit in its name. Pure Detroit has grown from the ground up, thanks to community support for over 18 years. The first Pure Detroit store opened on Thanksgiving Day in 1998 in the David Whitney Building (architect: Daniel Burnham, 1915) on Woodward Avenue in downtown Detroit. Since then, Pure Detroit has grown to four (soon to be 5!) locations, each located in landmark Detroit buildings:

  • The Fisher Building (architect: Albert Kahn, 1928) | map
  • The Guardian Building (architect: Wirt Rowland, 1929) | map
  • The GM Renaissance Center (architect: John Portman, 1973) | map
  • The Belle Isle Aquarium (architect: Albert Kahn, 1904) | map
  • The Strathmore (1924) NEW LOCATION NOW OPEN!  | map

Through the years, Pure Detroit has continually reinvested in the city, by launching new Detroit-based businesses such as: Workshop, Stella Good Coffee, and Vera Jane - a women's specialty store. Pure Detroit is also involved with numerous Detroit residential, neighborhood and urban development projects.  Pure Detroit's mission is multi-faceted. As urbanists, we strive to help create vibrant ground-level retail activity in downtown Detroit. As proprietors, we seek to provide a touching point for residents and visitors to the city for Detroit's rich history and contemporary culture.

We sincerely thank you for your business and your loyalty for 18+ years. We look forward to meeting you in one of our shops!